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Denim Jeans

 As a fan of skate/contemporary baggy jeans, I decided at the beginning of October to take the brand to its next level by designing my own jeans. With this design I wanted to try and match some of the top brands that have sewn in graphic design alongside logo and leather belt patch. These Evisu jeans from the 1990s were a big influence-


After playing around with different designs I settled on a bull type character that looks like the Greek Minotaur representing the blend of human and beast, but overall strength which reflects the quality of the jeans against wear and tear. I emphasised the brand logo further by dressing the bull in a 1999 logo polo shirt. Here's the final stitched graphic on the jeans of rear pocket-


To bring further quality I created detailed sizing tags as buyers often check authenticity via the inner tag. My size-tags are quick to suggest you are buying something of quality-


Again like the classic designer brand jeans I went for a high quality leather badge to extend the high quality of the brand.


The final touch was to have a sewn in logo around the front pocket so that the brand logo was visible from all angles when being worn-
I did a lot of work marketing the jeans. TI received a lot of DMs about sizing so I started to advertsie the jeans alongside sizing instructions which I got through the manafacturer-


Here's a shot from my Instagram account polling followers:


I couldn't believe it when I dropped/launched the jeans and all 25 pairs sold out in 7 hours. Here are the jeans being modelled by me!














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