Joggers came next!

As summer moved in I noticed more people wearing straight drop joggers. Whislt attending skate-jams more and more companies were offering joggers as prizes. I started to experiment with a jogging design that could be altered between straight drop and cuffed with the use of a draw string.

After a few days of playing with the 1999Jogger I finalised a sample to be made via a manafacturer on Alibaba. On arrival I really liked the design of the fit, but felt the slogan on the bottom of the trousers was too much and the street slang a bit immature for an older buyer.

From this I continued to work with the idea of a Jogger design and started to think bigger, with the design of the bottoms above and a matching sweatshirt.

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Sweat Suit

Moving on from Joggers1999, I posted polls via my Insta and TikTok accounts to see if there was any interest in people buying a full sweat-suit with 1999 logos on pants and sweater. A design feaure would be concealed pockets as often pockets on suits like this are baggy and open. I offered a few colour-ways as choices. Red and Black was the most popular in the poles. This time I used a sample company from China to to make the sample suit. Here's the sample that arrived 10 days later. The response to the sweat suit sample was excellent. I dropped the suit at the beginning of September and received fiften orders at £75 a set. Here is a video the manafacture sent to me of the sweat suit in production- What I was most proud about this design was the concealed pockets on the rear and the overlap on the sidepockets, this brings a higher design status to the the common lounge pants. Here's the video of the final design from te manafacturer who was pleased with the outcome of the po...

Denim Jeans

As a fan of skate/contemporary baggy jeans, I decided at the beginning of October to take the brand to its next level by designing my own jeans. With this design I wanted to try and match some of the top brands that have sewn in graphic design alongside logo and leather belt patch. These Evisu jeans from the 1990s were a big influence- After playing around with different designs I settled on a bull type character that looks like the Greek Minotaur representing the blend of human and beast, but overall strength which reflects the quality of the jeans against wear and tear. I emphasised the brand logo further by dressing the bull in a 1999 logo polo shirt. Here's the final stitched graphic on the jeans of rear pocket- To bring further quality I created detailed sizing tags as buyers often check authenticity via the inner tag. My size-tags are quick to suggest you are buying something of quality- Again like the classic designer brand jeans I went for a high quality leather badge to ...

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